#3 CASE STUDY

Disruptive Innovation refers to a technology whose application significantly affects the way a market or industry functions. An example of a modern disruptive innovation is the internet, which significantly altered the way companies did business and which negatively impacted companies that were unwilling to adopt it.

A disruptive innovation is differentiated from a disruptive technology in that it focuses on the use of the technology rather than the technology itself. An example of disruptive innovation is Airbnb.

It’s business model allowed for these low-value customers because it didn’t require Airbnb to own the property or employ the operating staff. A low-cost solution to a low-value customer.

 

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