During the rescission of 2001-2003, Interface inc, a global carpet giant ‘faced a 36% world-wide slump in corporate sales’ (Scott 2013:13).

However, due to their low-cost sustainable operations and improved product quality through sustainable innovations, Interface was able during this period to gain a high proportion of the market share and access new markets.

Interface made radical innovative improvements within their production and acquisition process that addresses waste management, eco-efficiency, and any other action implemented to reduce the company’s environmental footprint. This enabled them to become a global leader with sales in 2009 reaching over $130 million

 The Business Case for Sustainability

is explained by Ray Anderson, Founder and Chairmen of InterfaceFLORInterface is a long-time partner of The Natural Step and is a proven leader when it comes to sustainability. Interface’s bold vision “mission zero” is the company’s promise to eliminate any negative impact it may have on the environment, by the year 2020.

 Technology Innovation Management Reivew